SEO & CRO Specialist

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Job Description

We are seeking a highly skilled and experienced E-commerce SEO and CRO Specialist to join our dynamic team. As the E-commerce SEO and CRO Specialist, you will play a crucial role in optimizing our online presence for search engines and improving the overall conversion rate of our e-commerce platform. The successful candidate will have a deep understanding of SEO best practices, and a proven track record of driving organic traffic and improving website conversion rates.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve the online visibility of our e-commerce website.
• Conduct keyword research, and competitor analysis, and stay updated on industry trends to ensure effective SEO campaigns.
• Optimize website content, meta tags, and other on-page elements for search engines.

Technical SEO:

• Audit and optimize website structure, crawlability, and indexability for search engines.
• Collaborate with web development teams to implement technical SEO recommendations.
• Monitor and resolve SEO issues, such as Core web vitals issues, crawl errors, duplicate content, and broken links.

Content Optimization:

• Create and optimize engaging, high-quality content for product pages, blog posts, and other areas of the website.
• Develop and execute a content strategy aligned with SEO goals and user intent.

Conversion Rate Optimization (CRO):

• Analyze user behavior through tools like heatmaps, user recordings, and analytics to identify areas for improvement in the conversion funnel.
• Implement A/B testing and multivariate testing to optimize website elements such as landing pages, product pages, and checkout processes.
• Collaborate with UX/UI designers and developers to improve website usability and user experience.

Analytics and Reporting:

• Monitor and report on key performance indicators (KPIs) related to SEO and CRO efforts.
• Provide regular updates to the Manager on the progress of SEO and CRO initiatives.

Requirements:

• Proven experience as an E-commerce SEO Specialist and CRO Specialist.
• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Familiarity with e-commerce platforms and related technologies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with SEO tools such as Google Analytics, Search Console, Ahrefs, etc.
• A/B testing and CRO implementation experience.
• Excellent communication and collaboration skills.

Education and Certifications:

• Bachelor's degree in Marketing, Computer Science, or a related field.
• SEO and CRO certifications are a plus.

Experience:

• SEO : 5 years (Required)
• CRO: 2 years (Required)

Note: Please include a portfolio or samples of your previous work when applying for this position.

If you are passionate about optimizing e-commerce websites for both search engines and users, and you thrive in a fast-paced, collaborative environment, we encourage you to apply. Join us in shaping the online success of our e-commerce platform through effective SEO and CRO strategies.

The HR Department will add other things according to the suave solutions policy.