Email and SMS Marketing Expert

Home » Career » Email and SMS Marketing Expert

Job Description

We are seeking an experienced Email and SMS Marketing Expert having 04+ Years of experience to join our marketing team. The successful candidate will be responsible for developing and executing Email and SMS marketing campaigns that drive engagement, retention, and revenue. The ideal candidate must have a strong understanding of email marketing best practices, a proven track record of executing successful campaigns, and experience with marketing automation and segmentation.

Responsibilities

• Develop and execute Email and SMS marketing campaigns that align with business goals and objectives
• Develop marketing strategies that leverage customer segmentation, personalization, and automation
• Manage campaigns from end to end, including email design, content development, audience targeting, testing, deployment, and reporting
• Analyze and report on campaign performance metrics, including open rates, click-through rates, conversions, and revenue
• Continuously monitor and improve campaign performance, using A/B testing and other tactics to optimize results
• Work with other marketing team members to ensure campaigns are coordinated with other marketing initiatives, such as social media and content marketing
• Stay up-to-date with Email and SMS marketing best practices, trends, and emerging technologies to improve campaign effectiveness continuously

Requirements

• Candidate must have experience in e-commerce email and sms marketing.
• Candidate who worked on US audience is a Plus
• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience as an Email and SMS Marketing Specialist or a similar role
• Expertise in Email and SMS marketing best practices, including segmentation, personalization, and automation
• Experience with email marketing software platforms such as Mailchimp, Klaviyo, or similar
• Strong analytical skills with experience analyzing and reporting on campaign performance
• Familiarity with Email and SMS marketing design and development best practices, including HTML and CSS
• Excellent project management and organizational skills with the ability to manage multiple priorities and deadlines
• Strong communication and collaboration skills with the ability to work effectively in a team environment