Did you know that a recent study has found that the vast majority of apps, up to 30%, are downloaded and used only once before being abandoned? There are billions of smartphone apps available and users have more than forty apps in their smartphones where it is easy for the app of yours to get lost in the competition.
Merely investing in the custom mobile app development is not sufficient; it should match with the company’s overall goals backed up by strong marketing strategy and product. But first, we should know;
Why to Increase App Engagement?
It is critical to focus on app engagement and user retention to transform an initially curious user into a loyal, long-term customer. To boost app engagement and retain users, it is important to understand why people stop using an app in the first place.
The primary reason cited by a majority of smartphone owners for deleting an app is that they seldom utilize it. Given the vast number of desktop and mobile apps and the growing demand for a seamless and user-friendly interface.
Thus, we bring some best ways to grab the attention of the users and increase engagement with your app, let’s take a look!
Ensure Great Performance
The performance of your app is a critical factor in establishing a relationship with the user of the app. According to research, if new users encounter significant issues, they may be deterred from returning to the app altogether.
In order to guarantee conversion from browser to the buyer, ensure the performance of the app. Don’t forget to evaluate its load time and make sure that experience is error and exception-free.
Make Sure of the Speed
In today's fast-paced world, waiting is no fun for anyone. For instance, even a Pizza can be delivered with just a tap of a button within 30 minutes. Likewise, your mobile app may be one of those leisure-time diversions that people turn to for a quick escape.
Don’t forget that even free time is a precious commodity that no one wants to waste. That's why speed should be a top priority for your app. Users may tolerate the occasional glitch here and there, but if your app is consistently slow or unreliable, you risk losing them for good.
Limit Push Notifications to Relevant Information
The app which goes quiet for a long time gets forgotten and deleted. This does not mean that users should be spammed with irrelevant notifications but push notifications are a great way of drawing the users back into the app.
Keep App Updated
Regularly updating your smartphone apps is crucial because this failure could cause users to seek out alternative options. Regardless of whether you have the most valuable set of features or a fully-featured mobile app, there is always room for improvement and striving towards perfection.
First Time User Experience is Important
Making first time experience worthwhile is a challenge for the app developers as it is significant for the engagement of the users. The best way to improve the first-time experience is to launch a guided tour for introducing the app for the convenience of the users.
Create a Simple Onboarding Process for New Users
Account creation and login can be a tricky and time-consuming process for the new users resulting in loss of interest. Experimenting with social media login options or no login at all can make the process seamless.
Listen to Users
Another important strategy is listening to the audience. When engaging with the users, there are more chances of improving the ratings of the app store & working on the negative feedback.
Mobile Deep Linking
In mobile app development, deep linking involves utilizing a URL that takes users to a specific page within the app upon initial launch. It results in an improved user experience and saves time.
Frequent GiveAway Programs
In order to drive retention and engagement, users should be given incentives for using the app for a long time. Specific rewards, coupons, specialized access to content, special promotion, and other offers help in encouraging engagement.
Personalization helps in providing unique experiences relevant to the user. More aligned the experience is with the needs and preferences of the user, more likely they are in continuing use of the application.
Whenever possible, personalize the experience of the users through the known information by displaying relevant stuff in the app. While working on custom mobile app development, make sure it is tailored to the interest of the users so they engage with the app.
Use Lesser Welcome Pages
To enhance app engagement and retain users, consider eliminating excessive welcome pages. Presenting users with an abundance of detailed instructions across 8-10 pages could lead to skipped pages and user frustration.
Instead, focus on creating 2-4 welcome pages that clearly and concisely describe the app's main features, benefits, and guide users towards registration or their first action. Using animated images and icons can also aid in keeping users engaged on each page.
Integrating your app with popular social media platforms through the use of social media APIs for registration and logins can be highly beneficial. This approach not only boosts your online visibility but also simplifies the registration process for users.
By clicking on the social media icon, users can easily connect without having to go through a lengthy and cumbersome registration process. This can result in increased user engagement and improved user experience, ultimately leading to a more successful mobile app.
Lastly, increasing user engagement for your custom mobile app development is important for ensuring long-term success. Well, you need the best software for mobile app development.By implementing the best practices we've discussed, you can significantly enhance the user experience and drive app engagement.
Remember to consistently analyze user feedback and behavior to make data-driven decisions, and continually improve your app to meet users' evolving needs.
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