Marketing Executive/Lead Generation

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Job Description

Marketing Executive will be responsible for developing and executing email & SMS marketing campaigns to engage customers, drive brand awareness, and increase sales. The role involves staying updated on industry trends, best practices, and regulations governing email and SMS marketing to ensure compliance and maximize effectiveness. The ideal candidate will possess strong copywriting skills, attention to detail, proficiency in email marketing platforms and tools, and a passion for driving results through digital marketing channels.

Key Responsibilities:

• Proven experience of 3+ years as an Email and SMS Marketing Specialist
• Must have worked in the USA market.
• Experience with email marketing software platforms such as PPC campaign, Google Bing, Klaviyo,mailchimp ,Salesforce or similar,CRM, Data Scraping and Lead generation.
• Strong analytical skills with experience in analyzing and reporting on campaign performance
• Familiarity with Email and SMS marketing design and developing best practices, including HTML and CSS is a plus.
• Contributing ideas to marketing campaigns.
• Strong communication and collaboration skills with the ability to work effectively in a team environment.
• Crafting comprehensive marketing strategies that align with the company's objectives.
• Conducting market research to identify market trends, customer needs, and new opportunities.
• Managing marketing campaigns and generating reports
• Bachelor's degree in Marketing, Communications, or a related field
• Maintain and update customer databases
• Develop relationships with key stakeholders, both internal and external.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• Relevant experience of minimum 3 or more years
• Proven experience as an Email and SMS Marketing Specialist or a similar role in US market
• Excellent verbal and written communication skills
• Hands-on experience with various interview formats (e.g. Teams, Zoom, Google Hangouts)
• Familiar with communication methods such as mass emails and texts.
• Proven record of success with the entire marketing campaign, from planning to closing.

Why Join Us?

Suave Solutions offers you a collaborative work culture that fosters work-life balance. You will gain International exposure through working with clients globally. Excess opportunities for professional development and growth. Performance based lucrative commission structures.